How BIDH Dental Hospital Revamped Its Digital Strategy to Attract More Patients
Paid ad campaigns delivered a 680% ROI
The Situation
BIDH Dental Hospital, a well-established dental care provider, had been struggling to generate online visibility and patient inquiries despite its excellent reputation. Their website had low search engine rankings, resulting in minimal organic traffic. Additionally, while they had previously run paid ad campaigns, the conversion rate was poor, leading to wasted ad spend.
The hospital’s management realized they needed a more effective digital marketing strategy that would bring consistent, high-quality patient leads while improving long-term online visibility.
The Solution
In early 2024, Medix Digital took charge of BIDH Dental Hospital’s online marketing with a comprehensive approach that combined SEO, PPC, and remarketing strategies:
SEO Optimization:
Performed a full website audit and fixed technical SEO issues.
Optimized website content with high-ranking keywords related to dental services.
Built local SEO citations to improve Google My Business visibility.
Google Ads & Social Media Advertising:
Created highly targeted Google Search and Display Ads focused on emergency dental care, cosmetic dentistry, and general treatments.
Launched Facebook & Instagram ad campaigns with engaging content to drive awareness and appointments.
Retargeting & Conversion Optimization:
Implemented remarketing ads to bring back visitors who didn’t book an appointment initially.
Redesigned landing pages for better conversion rates with clear CTAs and trust signals.
The Result
The combined approach transformed BIDH Dental Hospital’s online presence and patient acquisition:
Website traffic increased by 240% within four months.
Call inquiries and appointment bookings grew by 175%.
Google rankings improved, with several service-related keywords appearing on Page 1 of search results.
Paid ad campaigns delivered a 680% ROI, ensuring every dollar spent was profitable.
Today, BIDH Dental Hospital is not only attracting new patients consistently but has also established itself as a top-ranking dental service provider in its region.