Dental Services Multi-Channel Advertising Case Study ABC Dental
They generated $40,500 in revenue!
The Situation
ABC Dental, a newly opened dental clinic in Ontario, Canada, faced significant challenges in attracting new patients. Despite offering free consultations and working with multiple marketing agencies, the clinic struggled to gain traction. By mid-2024, the owner was frustrated with the lack of results and needed a reliable solution to grow her patient base.
The Solution
In June 2024, Medix Digital took over the clinic’s marketing strategy with a data-driven approach. They analyzed local competitors' promotions and crafted a more compelling offer to attract potential patients. Their strategy included:
Google Ads, Facebook, and Instagram Ads: Targeted ad campaigns were launched to generate high-quality traffic.
Google Maps Optimization: Ensuring the clinic ranked higher for local searches.
Display Remarketing Campaigns: Retargeting previous visitors to increase appointment bookings.
Medix Digital focused on increasing the website’s conversion rate while optimizing ads to maximize patient acquisition.
The Result
The impact was immediate and impressive. By the second month:
More than 20 new patients started visiting the clinic monthly.
The clinic’s phone rang consistently during business hours for appointments.
By the third month, the campaign ROI skyrocketed to 735%.
ABC Dental quickly gained a strong reputation in the local community.
Today, ABC Dental stands as a thriving and recognized dental clinic in Ontario, proving the power of a well-executed digital marketing strategy.